Privacy Statement

Performance Ortho is committed to protecting your privacy. This Privacy Statement explains how we collect, use, and protect your personal information when you interact with our website, digital platforms, and communication channels—including SMS or other messaging services.

By using our website or communicating with us via text, email, or other channels, you consent to the data practices described below.

Collection of Your Personal Information

This Practice collects personally identifiable information you voluntarily provide, including your name, email address, phone number, home or work address, and any other contact details you submit via online forms, appointment requests, or patient intake processes.

Additionally, we automatically collect information about your computer hardware and software, including your IP address, browser type, domain names, access times, and referring website addresses. This data is used for website operation, service maintenance, and general statistical analysis.

Please be aware that if you directly disclose personally identifiable information or sensitive data through public message boards, this information may be collected and used by others.

This Practice encourages you to review the privacy statements of any external websites linked from our website to understand how those sites collect, use, and share information. We are not responsible for the privacy policies or content of external websites.

If you choose to communicate with us via SMS, we may collect your phone number, message content, and metadata (e.g., message time and date) as required to manage and respond to your request.

How We Collect Information

We collect personal information through:

Online forms when you submit an appointment request or more information
Website cookies and tracking technologies
Communication exchanges, such as emails and surveys
SMS and messaging communications

Use of Your Personal Information

This Practice collects and uses your personal information for the following purposes:

Operating the website and delivering the services you request
Sending service-related communications, updates, and confirmations
Informing you of other products or services available from our Practice and its affiliates
Conducting research via surveys to improve our services
Send appointment reminders, updates, and follow-ups via SMS, email, or phone
Improve website performance and user experience
Communicate relevant services and offerings, with your consent
Respond to inquiries and customer service requests

We do not sell, rent, or lease customer lists to third parties. However, we may share your data with trusted partners who assist with business operations, such as statistical analysis, email communication, postal mail delivery, customer support, or service fulfillment. These partners are bound by confidentiality agreements and are not permitted to use your personal information for any other purpose.

We do not collect or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

This Practice may disclose personal information if required by law, such as in response to legal proceedings or law enforcement requests.

User Rights Regarding Personal Information

You have the following rights concerning your personal information:

Access & Correction: You may request access to your personal data and ask us to correct inaccuracies.
Data Deletion: You have the right to request the deletion of your personal information, subject to legal and regulatory requirements.
Opt-Out of Marketing Communications: You can unsubscribe from promotional emails by following the opt-out instructions provided in our emails or by contacting us directly.

Data Retention: We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

To exercise any of these rights, please contact us using the information provided below.

SMS & TEXT COMMUNICATION POLICY

By providing your phone number and opting into SMS communication, you consent to receive appointment reminders, updates, or information related to your care. Message and data rates may apply. Message frequency may vary.

You may opt out at any time by replying STOP to any message you receive. To receive help, reply HELP or contact us using the information below.

We do not use SMS or messaging platforms to send marketing communications without your prior consent.

EMAIL COMMUNICATION POLICY

If you provide your email address:

You may receive messages related to your appointments, services, or care updates
With your consent, we may send newsletters, educational content, and promotional materials
You may opt out of marketing or promotional emails at any time by clicking the unsubscribe link in the footer of our emails or contacting us directly

We will never share your email address with third parties for marketing purposes without your permission. All email communications follow applicable laws and email compliance standards (e.g., CAN-SPAM Act).

Use of Cookies

Our website uses cookies to personalize your online experience. A cookie is a text file placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer.

Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie. You may configure your browser settings to refuse cookies or alert you when cookies are being used, but doing so may affect website functionality.

Security of Your Personal Information

We take reasonable security measures to protect your personal information from unauthorized access, use, or disclosure. Your data is stored on secure computer servers in a controlled environment. When transmitting sensitive information (e.g., credit card details), we use encryption technology such as Secure Socket Layer (SSL) to ensure your data is protected.

Changes to This Statement

We may occasionally update this Privacy Statement to reflect company and customer feedback. We encourage you to periodically review this statement to stay informed about how we protect your information.

Contact Information

If you have any questions about this Privacy Statement, your rights, or how your personal information is handled, you may contact us at:

Email: info@performanceortho.com
Address: Performance Ortho, 1011 US 22, Suite 203, Bridgewater, NJ
Phone: 908-754-1960

Privacy Policy Access

You can always access this Privacy Statement via the link in our website footer.